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Management Team
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Bruce Kamm CTB, is the Chief Executive Officer of the company with more than 35 years’ experience in sales, marketing, advertising, promotion, information technology and barter. Formerly, he was the CEO of an information technology company, the Managing Director of a fast growth trade exchange that facilitated over $13 million per year in trade transactions for 700 member businesses, and the designer and developer of online information and transactional services for TradeBanc, VirtualBarter, Interep, and the Regional Bell Operating Company’s information service gateways. Mr. Kamm was also the founder and Managing Director of Intertrade Capital Group, a corporate trade company that facilitated alternative capital transactions for companies in diverse industries. Concurrently with his career, Mr. Kamm founded and managed a real estate development company that used trade and offset as a component in many real estate and construction transactions.
Mr. Kamm specializes in capital engineering utilizing trade, countertrade, creative financing and innovative cross-marketing programs to expand business opportunities and bottom line profitability for Bentley Commerce clients by engineering programs that enable companies to maximize the value of their underperforming products, services, assets and capacity. Mr. Kamm holds a BA in Administrative Science from Long Island University and accreditation from the International Reciprocal Trade Association as an Industry Certified Trade Broker (CTB)
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Robert Schumacher is the Chairman of the Board and President of the Company. He has most recently specialized in successfully launching both private and public companies, serving as president of two fully reporting OTC companies and provided marketing, public relations and investor relations for several other public companies. One of the private companies Bob co-founded includes Visionary Medical Products Corporation that successfully designed, developed and licensed its own proprietary medical devices to large international medical products firms, including Becton-Dickinson (B-D), Beohringer Mannheim and Aventis and established PenJet® Corporation that received the prestigious DuPont Award in 2004 for its patented needle-less, single use jet injector.
Previously, Bob was vice president of merchandising, marketing planning and communications for Pennsylvania House, one of the most highly regarded manufacturers of wood and upholstered home furnishings, and decorative accessories. For 10 years prior to this, Bob was vice president of communications and became associate executive vice president of the National Home Furnishings Association - NHFA. He was the founding publisher of its national trade magazine, The CompetitivEdge, which became under Bob's management, the home furnishings industry's leading monthly magazine and the recipient of the American Society of Association Executives’ Gold Circle Award for Publishing Excellence.
For eight years preceding this, Bob was President of Centrum Corporation, a Washington, D.C. headquartered communications firm he founded with offices in Switzerland and the Netherlands, which served a wide range of national and international companies, labor unions, trade associations and public service organizations providing them with marketing, advertising, design, public relations, documentary film production and conference organization. Before forming his own communications company, Bob was an account executive with Burson-Marsteller, the international public relations firm, and left to work as a media “advanceman” for Vice President Hubert Humphrey during the 1968 Presidential campaign.
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Larry Usner CTB, is the Chief Operations Officer of Bentley Commerce and the President and Founder of Radio Forecast Network, a Bentley Commerce Company. Mr. Usner has over 35 years experience in the broadcast and barter industries. He began his career in Radio in 1971 as a disc jockey and worked for several stations in the Lafayette, Louisiana market. While majoring in radio and television communications at the University of Louisiana at Lafayette, he worked on the air and in the production room for several commercial radio stations, but quickly moved into local sales handling advertising for hundreds of clients.
Mr. Usner made a natural segue into the world of barter exchange management. Over the last two decades, he has owned and managed several barter companies, often placing media buys and producing radio and television commercials for his clients. While a licensed broker for a national trade exchange, Mr. Usner gained an accreditation of Certified Trade Broker (CTB) from The International Reciprocal Trade Association (IRTA). Mr. Usner then combined his skills in radio, TV and barter to form Radio Forecast Network. RFN’s humble beginning of providing weathercasts for one station quickly grew to over twenty stations in two short months. Envisioning the need for specialized software to deliver weathercasts to the ever growing list of stations needing RFN’s services, Mr. Usner along with software developers, designed and developed ManageWx™, an online software platform that will enable enormous growth with minimal administrative expense.
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Craig A. Cordel is the Chief Technology Officer charged with design and development of the Companies technology platform and management of The Company's IT department. Mr. Cordell developed his talents during his employment as a database analyst and programmer with Shell Oil Company’s Deepwater Division. He also worked as Manager of Information Systems with an international oilfield services company and most recently owned and operated System Of Logic, a web development and design firm. Craig brings over a decade of programming and creative problem-solving skills to Bentley Commerce.
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Rod Tanner backed into the Broadcasting business in 1969 while in the US Navy. His first commercial Radio job was in Marion, Indiana at WBAT in 1972. Since then he has worked at numerous Radio & TV Stations in Fort Wayne & Indianapolis, Indiana area, and Miami, Florida. The last five years Rod was a Production Director for a six station radio group, have been doing PA Announcing for various sporting events in the Fort Wayne area, and, of course, doing free-lance voice over work for various TV Stations and Ad Agencies.
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Copyright © 2008 Bentley Commerce Corporation
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