Bentley Commerce Corporation provides "recorded-live" content through automated electronic distribution to radio and television stations nationwide in exchange for unsold advertising time it either resells or uses to co-market with companies for a cash share of revenue generated from sales.
Bentley Commerce's Radio Forecast Network provides weather reports to radio stations in exchange for advertising time that has grown to over $680,000 a month. Founded in 2004, it is the nation's fastest growing weather service for radio stations. It provides over 40,000 professionally recorded-live weather reports that air about 500,000 times each month on 260 radio stations in 39 states, Puerto Rico and the Virgin Islands -- all at 100% barter.
RFN'S rapid growth is due to its unique combination of bartering its recorded-live forecast services for advertising time on the stations, and its proprietary ManageWX(TM) software. With its software, 80 professional announcers and meteorologists provide client radio stations with recorded-live weather feeds specific to their coverage areas, using their call letters, a custom open and close that can include a sponsor, a jingle, and soon for TV stations, graphics -- all at 100% barter.